The challenge
To help Outright Games make a console game for Bluey that preschool children could play alongside their siblings and parents. The goal was to make them feel they were in Bluey’s world, playing as their favourite characters. 

What we did
Three rounds of testing with preschoolers, their siblings and parents. Testing explored character design, what families wanted from a Bluey game (humour, storytelling, familiar games from Bluey on TV, Bluey’s house), wayfinding, story mode vs free play and coplay.

How we added value

Helped to focus on wayfinding, story and joyful moments

Navigation and instructions made simple, with a sticker book

Fun for all the family - emphasised the importance of multiplayer options and free play / sandbox options

The challenge
To help Moonbug to create a CoComelon game primarily for use on Nintendo Switch catering to the youngest gamers (3 year olds and up). Most had never used a Switch before.

What we did
We jointly exec produced the game. This included conducting multiple rounds of testing with preschoolers and parents during production. We adopted an iterative approach which shaped the game into a well tested and fun product.

How we added value

Used our expertise to create an interactive experience with minigames and songs at its heart.

Playable by children aged 2 and up

True to the brand

The challenge
The Head of Product at BBC Micro:bit wanted fast turnaround on three different UX tasks, in order to relaunch the onboarding and educator portal pages ready for the roll out of free BBC Micro:bit to all UK schools. 

What we did
Online video sessions with 8 teachers with different teaching and coding experience across the 4 nations. Some participants were assigned pre-tasks and others were asked to set up the micro:bit and prepare to teach a ‘live classroom’ while in the sessions. Playtest Games wrote the scripts and facilitated the sessions; Micro:bit UX team observed and took notes, as well as watching the videos later.

How we added value

Facilitating the sessions took the pressure off the Micro:bit UX team, who could focus on the findings immediately

Flexibility and iteration: we changed the tasks in the later sessions based on initial feedback and were able to test new XD prototypes with later participants