Our Services

Experts in kids and family content

We provide expertise in kids and family content, especially in digital media and gaming. We have produced hundreds of games for children and we know what works and what doesn’t, especially as we spend so much time with children to find out what makes them tick.

Speaking to your audience will de-risk your project. We’ve worked with all the big brands in children’s entertainment from Bluey, CoComelon and Gabby’s Dollhouse to Teenage Mutant Ninja Turtles, Lego and Barbie.

  • Boy sitting on a sofa holding a game controller

    Why user test

    Learn what users think before launch
    Reduce project risks
    Reassure stakeholders

    Make the best decisions during production
  • A girl playing on an iPad being watched by her parents

    Testing at home

    See products used in situ
    Children feel more comfortable and are more honest
    Reveal co-play issues when playing with friends or family

  • Device screen showing screensaver

    Independent review

    Fresh eyes on a problem helps determine how to progress

    You aren’t ‘marking your own homework’ - reassures key stakeholders, producers and publishers

  • Child cheering when gaming on the sofa

    Bring in the experts

    We are collaborative and act as part of your team - you don’t need to set up a whole department to find out what your audience is thinking

Overview

This is a summary of how we work. Here are some further details with our credentials if you want something to take away to share with colleagues.

Recruitment and management

Working with our panel of children aged 3-17, we find the right audience for your game and then get it tested for you. We liaise directly with parents and work with them to help their child be relaxed and engaged for the test sessions.

Run test sessions

We work with families to test in-home for the most natural results. We can also run tests online or in your offices. At Playtest Games we will handle all contact with the families and handle any incentive payments.

Detailed reporting

The team at Playtest Games will create a report outlining any recommendations and noting areas for development. We will ensure that you have all the detail needed to make decisions about which way to go next in the game’s development.

Highlights videos

We will produce an edited highlights video to enable you to see key moments that arose during testing. These will be shareable with the games development team and we will manage timely deletion of the files as appropriate.

Audience insights & recommendations

Having produced and tested many games for children we are uniquely placed to give tips for making games for different age ranges. At Playtest Games we have spent years watching children engaging in digital games and this provides us with knowledge for what’s age appropriate and what level of ability we can expect in gamers of different ages and stages.

Flexibility

We know that schedules change and builds sometimes take more time that was originally planned. We will work with you to accommodate this in your test schedules.